Jestem pozytywnie zaskoczony jakością nauczania studiów Franklin University MBA. Uczestnikami studiów są doświadczeni menedżerowie i praktycy biznesu, dlatego wykładowcy kładą duży nacisk na współpracę. Podkreślają, jak ważne jest to, abyśmy jak najwięcej uczyli się od siebie nawzajem. Dodatkowo uczelnia oferuje bardzo przydatne narzędzia interaktywne wspierające naukę, a podręczniki są nowoczesne. Wiedzę z nich zaczerpniętą można wykorzystać kolejnego dnia w pracy. Studia MBA to również dużo pracy samodzielnej. Nauka nie sprowadza się wyłącznie do zjazdów, a wręcz przeciwnie. Sporo czasu trzeba poświęcić na samodzielną naukę, wykonywanie interaktywnych testów oraz pisanie opracowań, tzw. business briefów. W każdym tygodniu należy zarezerwować sobie na te cele około 15-20 godzin.

Adrian Danielski
absolwent studiów FUMBA w WSB we Wrocławiu

WSB University in Wroclaw in cooperation with Franklin University, Ohio offers a blended MBA Program, delivered mostly online but with plenty of in-person components to enrich the learning experience and crystalize networting opportunities. 

The Franklin University MBA Program takes 2 years to complete. The Program comprises 9 compulsory modules accounting for a total of 224 hours of instruction and addressing a wide array of areas and issues pertinent to efficient business management in the international marketplace. Two of these modules are fully online.

Timetable 2022-2023 - Cohort 13

Each module involves written assignments and groupwork projects as well as examinations which the students are obliged to accomplish. The Program is run jointly with Franklin University and in collaboration with experienced practitioners from a number of US industries. Meetings are scheduled at weekends, Friday afternoon through Sunday, usually every other month.

The Franklin University MBA Program is targeted at executive staff for whom relevant education is a prerequisite for career advancement as well as at all those who need to obtain or upgrade their managerial skills to be able to cope in typical business situations. The Program furnishes them with in-depth and up-to-date knowledge while emphasizing competences that are key to effective performance in an international environment where a good command of English is essential.

Franklin University MBA students attend classes led by American faculty – by the same academics that teach at Franklin’s US campus. All of the modules are taught in English.

Modern teaching methodology applied in the delivery of the Franklin University MBA Program stimulates the development of strategic thinking, problem solving and decision making skills. Interactive forms of instruction – workshops, business case analyses and simulation – permit students to instantly validate any newly acquired knowledge. Heavy reliance on groupwork enables experience sharing, which is a most effective mode of learning among managers.

Students can access educational content and keep in touch with their Franklin University teachers through portal Canvas– the American university’s distance education platform. The platform is a gateway to a wealth of lectures and presentations alongside a multimedia library containing more than 40 million volumes.

The curriculum involves individual work to be done in preparation for each class. Under American standards, the pursuit of the MBA degree is based primarily on self-study. To earn an American degree, students are expected to devote a total of 1080 hours to self-preparation. The effort results in the acquisition of relevant knowledge and skills, promoting them to the ranks of the best educated managers in Poland and worldwide.

Graduates from the Franklin University MBA Program are awarded a prestigious Franklin University degree and a certificate of completion of the Postgraduate Course in Business Management from the WSB University in Wrocław.

MBA Foundations
More than ever before, the ability to understand and be understood is critical for success in the corporate world.
Communication is no longer limited by the narrow definitions of the past. Achieving a business leadership position today means not only being adept at both oral and written communication, but also understanding communication from a strategic point of view and knowing how to effectively organize and present information to audiences of all sizes. In this course, you will develop and refine these capabilities.
What students gain from this course will be of value throughout your MBA program, as well as in the workplace.

Upon successful completion of this course, students will be able to:

  • demonstrate an ability to write and communicate at a level consistent with the expectations of an MBA student
  • demonstrate effective presentation skills
  • use relevant electronic business databases available through the library
  • apply writing style guidelines to an applied business research paper
  • apply spreadsheet skills to analyze business data.

Business Environment
This course systematically explores the external environment in which businesses operate – legal and regulatory, macroeconomic, cultural, political, technological, and natural. Additionally, the course will examine the critical opportunities and threats that arise from an analysis of external business conditions. Students will apply scenario planning to a selected industry and synthesize trends in the external environment in the presence of risk and uncertainty.

Upon successful completion of this course, students will be able to:

  • analyze the environment of a business from the internal, political, economic societal, and technological perspectives
  • assess the business environment of an organization using selected strategic tools
  • construct scenarios that synthesize business environment information
  • present scenarios that synthesize business environment information.

Operations Management / fully ONLINE
In today’s business environment, the success of organizations depends on the effective and efficient management of operations. Methods to select, plan, and improve organizational processes will be examined. The application of optimal capacity decisions in supply chains, development production, and inventory plans and schedules will be performed. Students will learn quality management and improvement process to increase the efficiency of a process. A systemized phased approach to defining, planning, monitoring, and controlling projects will be investigated.

Upon successful completion of this course, students will be able to:

  • discuss how an organization uses operations management to have a competitive advantage
  • evaluate a process using a systematic approach to improve efficience and cost of quality
  • evaluate the impact of product and service design on operations management
  • analyze the impact a company’s organizational structure and outside suppliers have on managing a process
  • evaluate an organization’s planning strategy
  • discuss how total quality management, six sigma, and lean systems can improve overall performance and quality of processes
  • apply project management concepts to a business scenario
  • analyze a business situation to recommend changes for improvement based on operations and project management concepts.

Marketing Management
In today’s business world, success can often be attributed more to the genius of a company’s marketing efforts than to the genius of its products or services. A clear understanding of the importance of marketing, as well as a grasp of effective marketing practices, is essential for anyone who wishes to achieve a position of leadership.
Students will gain a working knowledge of both marketing theory and the practical application of innovative marketing strategies. Students will come to understand how product, price, place, and promotion contribute to the marketing mix as you explore research-based insights into consumer behavior. As your final course assignment, you will prepare and present a marketing plan of your own.

Upon successful completion of this course, students will be able to:

  • formulate overall marketing strategy within the context of the organization’s, mission, and goal
  • develop a compelling message to present
  • analyze marketing opportunities relative to the competition and the environment using information gathering, measurement, and analysis
  • create marketing strategies to position and differentiate offerings and brands
  • develop marketing strategies in support of a product innovation introduction plan
  • evaluate the key marketing elements on the basis of product/service and customer type.

Financial & Managerial Accounting
Effective leadership in today’s complex and highly regu-lated business environment demands more than a working knowledge of basic accounting practices. Managers must fully grasp sophisticated financial and managerial accounting concepts and be able to apply them with ease in handling day-to-day responsibilities. Managers must also be well-versed in the intricacies of corporate governance and asset protection. In this course, students will develop a clear understanding of these critical functions and issues.
Students will study the foundational aspects of financial accounting, including professional structure, the interrelationships of financial statements, and multiple forms of financial analysis. The functional aspects of managerial accounting will also be covered, including planning, decision-making and performance evaluation.

Upon successful completion of this course, students will be able to:

  • evaluate financial data utilizing various financial statement analysis techniques
  • analyze the impact of corporate governance regulations
  • compare managerial accounting strategic-planning techniques
  • assess managerial accounting decision-making techniques
  • evaluate managerial accounting performance techniques.

Human Resources Management
Organizations are composed of groups of people who work together to achieve defined outcomes. Experience has proven time and again that the key factor which differentiates successful companies from those who struggle to survive is people who make up the employee base. While the human resources function is given the specific task of planning for and resolving many employee-related issues and needs, individual managers have direct responsibility and accountability for motivating and leading employees to achieve sustained organizational success.
The purpose of this course is to provide students with the knowledge and skills needed to work effectively with a human resources department to enhance the contributions of all embecome familiar with those elements which drive business success, theories of motivation, and methods for creating plans to maximize the human capital of an organization.

Upon successful completion of this course, students will be able to:

  • examine the major drivers behind organizational effectiveness
  • describe methods for enhancing human capital and employee motivation to ensure organizational success
  • analyze the primary functions of a human resources department and how it interacts within an organization
  • evaluate strategies for collaborating with a human resources depertment to attract, develop, sustain, and retain employees in a competitive marketplace
  • develop a plan for collborating with human resources to maximize the human capital of an organization.

Managerial Economics / fully ONLINE
This course surveys the fundamental concepts and methods of economic analysis for managers. Real-world decision making is emphasized. Application of key economic concepts such as market demand, market supply, market equilibrium, marginal analysis, production, costs, revenue, profit, and market structure constitute the core material of the course.

Upon successful completion of this course, students will be able to:

  • discuss the underlying philosophical principles of the economic way of thinking
  • apply the concepts of supply & demand and elasticity in real-business situations
  • discuss the concepts of profits, losses, and cost and their implications for business decisions
  • compare and contrast the different economic systems
  • interpret economic indicators
  • evaluate the concepts of money and banking and their impact on businesses and households.

Corporate Finance
Financial decisions made at the higher levels of a business organization can have farreaching effects. Intended to achieve firm operating goals and create shareholder value, they must be made judiciously, with a thorough understanding of all the factors involved. In this course, students will learn to apply the analytical techniques required for developing effective and workable financial solutions at the executive level.
Students will gain an overall understanding of the workings of the Polish financial system. Additionally, students will study the concepts of financial risk, the return and the valuation of bonds, and both common and preferred stock, cost of capital, capital budgeting, capital structure, and the evaluation of investment opportunities.

Upon successful completion of this course, students will be able to:

  • apply time-value-of-money techniques to the valuation of bonds and both common and preferred stock
  • estimate the relevant cash flows and the appropriate discount rates in making capital budgeting decisions
  • examine the factors that drive a company’s need for external financing and for determining the optimal mix of debt and equity financing
  • analyze the relationship between risk and return in the evaluation of investment opportunities.

Strategic Management
One of the keys to success in today’s organizations is the ability to develop, implement, and accurately evaluate effective business strategies. In this course, students will integrate the knowledge gained from prior MBA courses to develop and sharpen their skills for formulating, deploying and assessing an organization’s strategy for achieving competitive advantage in the marketplace.
This course will enable students to merge theirknowledge of all of these individual disciplines into a comprehensive and meaningful whole.

Upon successful completion of this course, students will be able to:

  • develop an effective business strategy that gives a company a competitive advantage
  • implement a company’s strategy
  • evaluate a company’s performance and initiate corrective adjustments
  • evaluate a company’s competitive forces to sustain a competitive advantage
  • evaluate a company’s resources and competitive position
  • conduct a competitive business analysis of an international business to provide new directions to the board of directors.



Practical knowledge and a prestigious American degree are highlighted as the most distinctive characteristics of the Franklin University MBA (FUMBA) program delivered by the WSB University in Wrocław. FUMBA also stands for an international faculty bringing different outlooks on organizational management into the classroom, and a number of integrative activities – involving managers from diverse business sectors. Other benefits that are often emphasized by FUMBA alumni include a reassuring sense of community, inspirational friendships, experience sharing, and the ability to confront your approach and management style with others’.

MBA students usually represent a variety of business sectors, and many of them hold high-ranking management positions. The Franklin University MBA Program has already been completed by senior executives of such companies as e.g.: Hewlett Packard (Global e-Business Operations sp. z o.o.), Siemens Nokia Networks, Exact Systems Capital Group, Silicon & Software Systems Polska sp. z o.o., Fortum Power and Heat Polska sp.z o.o., Wabco Polska sp. z o.o., Dozamel sp. z o.o., IBM Global Services Delivery Centre Polska sp. z o.o., the municipality of Wrocław, Neonet, Hicron, 3M Poland, Credit Suisse, and Furecia. The unique benefits that the Franklin University MBA program offers to future business leaders include business networking opportunities and experience sharing among participants. 

American university degree
Graduates are awarded a prestigious Franklin University degree. The degree award certificate acknowledges sufficient command of business management tools and mastery of requisite skills to perform effectively as a manager in an international environment. At the same time, it is proof of English language competence in business settings.

Interested in our studies?

Take another step